Strategies should be designed to shape the current social, academic, cultural and political landscape in which our nation presently finds itself. Strategies should be undertaken in every community where the Circassians find themselves today. Indeed, core to the success of the Circassian nation will be engaging and shaping perceptions of our nation in the hearts and minds of our fellow countrymen, neighboring nations and friends.
Such efforts will be necessary in establishing the conditions necessary for our people to affect positive change and achieve long-term viability, success, peace and prosperity.
Strategies should also be designed to cascade into increasingly larger, more ambitious and more successful efforts that build momentum and incrementally establish the credibility of the sponsoring organization. If applied persistently and on a large scale, efforts will ultimately enjoy an amplified affect, whereby the impact of the strategies in concert will be greater than sum of their individual parts.
Without a process of serious strategic planning, efforts run the risk of being marginally successful or losing momentum. Equally so, without some strategic framework in place, there will be no filtering mechanism to identify what is important with what is urgent. This is a subtle but important distinction. Visiting one’s parents on a regular basis may be important, but it need not be urgent. At the same time, answering a ringing telephone may be urgent, but not necessarily important.
Strategic planning will require a concerted effort on the parts of a multitude of individuals with different complimentary skill sets. Individuals must have a keen level of insight into the historical, social, political, governmental, cultural, psychological and economic issues affecting the communities in which Circassians presently live. Indeed, a concerted global effort and collaboration will be required on the part of our countrymen the world over.
All of this will ultimately require a sustainable communication platform to engage fellow Circassians as well as our many neighbors and friends to participate in our efforts. As strategies are devised, a balancing act will be required to implement efforts that communicate the vision, and provide opportunities to participate and affect positive change.
Transparency, open access and broad participation will be key to developing good will, engendering trust and engaging all participants.
Transparency and open access will engender broad participation by providing intellectual engagement, support and goodwill. Communicating a positive message of change that is realistic and workable might also serve to dissuade those who might otherwise oppose the efforts being communicated.
As efforts grow, successes will become more frequent, and greater in magnitude. More and more individuals will become part of these positive efforts and our nation will move incrementally closer towards our goals.
As this takes place, our people will face two threats that our forefathers have never successfully been able to thwart. These threats are the greatest barriers to success, and come from external and internal forces.
External challenges may come from those with vested interests in the current social, political, or economic status quo. Challenges may also come from actors who will eventually gain as change takes place, but perceive themselves to be at risk. Attacks from opposing factions may come in the form of violent repression, attacks on Circassian institutions, and / or individuals associated with those institutions. Attacks may also come in the form of propaganda, or influence exerted on resources important to Circassian institutions.
Circassians should be leery these risks. These risks may take the form of individuals engaging in the movement and taking roles in Circassian institutions for the explicit purpose of co-opting the institution; neutralizing it or; guiding it to pursue activities might cause ridicule or undercut its respect. Agents pursuing such actions may be either Circassian or members of other nations.
It is important that we understand that all individuals should be viewed with equal trust and equal skepticism. Historically, actors from among our neighbors and friends have been some of the greatest friends of our people, while ethnic Circassian actors have been some of our greatest enemies.
Individuals should be evaluated on the merits of their actions, and no other criteria.
Additional challenges will take the form of splintering among our ranks, at the institutional or leadership levels. Unfortunately, there is no clear path to guard against these threats. There are, however, guiding principles that will help to minimize these very real threats. These are the very principles upon which the vision and strategy have been built. These include: an open and positive message of change; a complete rejection of violence of any form; open access and transparency; mutual respect and shared benefit between Circassians, our neighbors and friends; careful strategic planning, and an institutional approach towards affecting positive change.
Our people have historically exhibited a bias for action, but have often fallen short of strategic planning. We have historically lacked the institutions, resources and consistency of effort necessary to define a workable vision and make progress towards it. The principles above are specifically designed to help address these historical failings.